Top 11 Best Laptops for Marketing | Ultimate Buyer’s Guide

Best Laptops For Marketing

What Are the Best Laptops for Marketing and Digital Marketing?

You need to be confident when planning your marketing tasks that your laptop can handle all your marketing needs. These needs include data storage, data transfer and communication, graphic design, research, data analysis, project management, and more. Here are the best laptops for marketing and digital marketing professionals;

  1. Best overall laptop for digital marketing professionals – Macbook Pro 13 (2020)
  2. Best laptop with long battery life- Dell Latitude 9410
  3. Best cheap digital marketing laptop- Acer Aspire 5 Slim
  4. Most portable marketing laptop- Lenovo ThinkPad X1 Carbon Gen 9
  5. Best digital marketing laptop for video editing- HP Pavilion Aero 13
  6. Best digital marketing laptop for internal storage- MacBook Air (M2)
  7. Best marketing laptop with a sleek design – Lenovo IdeaPad Slim 5i
  8. Best convertible laptop for marketing projects – Microsoft Surface Pro 6
  9. Best laptop with a fast processor-MacBook Pro 13-Inch (2022)
  10. Best laptop for multitasking purposes – ASUS ZenBook 13
  11. Most expensive laptop for digital marketing – Dell Latitude 7420 (2.89IB)

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1. Macbook Pro 13 (2020)

Macbook Pro 13, The best overall laptop for marketing professionals

The Apple MacBook Pro 13 (2020) is great for digital marketers who like to multitask, plus it comes with superior photo editing capabilities and high-quality audio support. If your budget allows you to get it, this Apple Macbook is the most recommended laptop for a digital media marketer who wishes to succeed in the online space.

The MacBook Pro 13 laptop of 2020 has better features than its earlier version. It fixes the previous keyboard, design, and poor scrolling experience, making it the best laptop for digital marketing overall. It is built for performance, with the ability to handle a wide range of tasks without slowing down.

Processor: The MacBook Pro 13 (2020) features a 10th-generation quad-core Intel Core i5 processor with a base clock speed of 1.4 GHz and turbo boost up to 3.9 GHz. It is a powerful processor that can handle demanding marketing software and applications.

RAM: The laptop comes with 8GB of 2133MHz LPDDR3 RAM, which is standard for this model but can be upgraded to 16GB if necessary.

Storage: The MacBook Pro 13 (2020) features a 256GB SSD, which is speedy and provides quick boot times and application launches.

Graphics: The laptop has Intel Iris Plus Graphics 645, which are integrated into the processor. They are capable of handling basic graphic design and video editing tasks.

Overall, the MacBook Pro 13 (2020) is a great choice for marketing professionals who need a high-performance laptop for work or personal use. With its powerful processor, ample RAM, and fast SSD, it can handle even the most demanding applications with ease.

NO 1

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Macbook Pro 13

Specifications:

  • 13.3-inch screen
  • 2560×1600 resolution
  • 17-20 hours battery life
  • 3.0 pounds weight

Last update on 2024-03-24 / Affiliate links / Images from Amazon Product Advertising API

Pros
  • Disability support
  • Anti-glare features on the high-resolution retina display
  • Very fast
  • Ultra-thin
  • Good battery life
  • Automatic brightness adjustment
  • Great audio capabilities
  • Backlit keyboard
Cons
  • Outdated apps
  • Not enough ports

2. Dell Latitude 9410

Dell Latitude 9410, The best marketing laptop with long battery life

The Dell Latitude 9410 is among the best laptops for marketers who love to travel or work outdoors. You can travel the whole day without charging your laptop and still get superior performance. With a battery life of 27 hours and Express Charge support, you can survive anywhere with this convertible laptop. It is also small in size and ultraportable. It is also an excellent laptop for those looking for something that can transition between being a laptop and a tablet.

Processor: The Dell Latitude 9410 is equipped with a 10th-generation Intel Core i7-10610U processor, which has a base clock speed of 1.8 GHz and can turbo boost up to 4.9 GHz. This makes it ideal for running complex marketing software and multitasking.

RAM: The laptop comes with 16GB of DDR4 RAM, which provides ample memory for running multiple applications simultaneously and working with large files.

Storage: The Dell Latitude 9410 comes with a 512GB solid-state drive (SSD), which provides fast boot times and speedy application launches.

Graphics: The laptop features Intel UHD Graphics, which are integrated into the processor. While not as powerful as a dedicated graphics card, they are still capable of handling basic graphic design and video editing tasks.

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Dell Latitude 9410

Specifications:

Core i7 processor

3.57 pounds

14 inches

Battery life of up to 27 hours

Sturdy

Dell Latitude 9410 14' 2 in 1 Notebook - Intel Core i5 i5-10310U 1.7GHz
Dell Latitude 9410 14″ 2 in 1 Notebook – Intel Core i5 i5-10310U 1.7GHz
Latitude Laptops & 2-in-1 PCs; Country Of Origin: China; Item Package Dimension: 12.91″ L x 15.35″ W x 2.99″ H

Last update on 2024-03-24 / Affiliate links / Images from Amazon Product Advertising API

Pros
  • Backlit keyboard
  • Fingerprint scanner
  • Enhanced performance through smart response
  • Express charge support
  • Conserves energy
  • Convertible laptop
  • Extremely portable
Cons
  • More expensive than most

3. Acer Aspire 5 Slim

Acer Aspire 5 Slim, The cheapest digital marketing laptop

If you prefer to buy a less pricey laptop for digital marketing, the Acer Aspire 5 Slim is a good start among digital marketing laptops. However, this budget laptop only supports a few digital marketing roles. It may not be ideal if you manage extensive graphics-based projects.

It has excellent internal storage and modern features, but you may find it too bulky for the digital marketing profession. The model also includes a powerful battery that keeps working even when the backlit keyboard is on.

Processor: The Acer Aspire 5 Slim is equipped with an AMD Ryzen 3 3200U processor, which has a base clock speed of 2.6 GHz and can turbo boost up to 3.5 GHz. While not as powerful as some of the other laptops on this list, it can still handle basic marketing tasks.

RAM: The laptop comes with 4GB of DDR4 RAM, which is the minimum amount recommended for running Windows 10. This can be upgraded to 8GB if necessary.

Storage: The Acer Aspire 5 Slim features a 128GB solid-state drive (SSD), which is small but provides fast boot times and speedy application launches. It also has an additional slot for a 2.5-inch hard drive or SSD, which can be used to add more storage if needed.

Graphics: The laptop has AMD Radeon Vega 3 graphics, which are integrated into the processor. They are capable of handling basic graphic design and video editing tasks.

Overall, the Acer Aspire 5 Slim is a solid choice for marketing professionals on a budget who need a laptop that can handle basic tasks. While not as powerful as some of the other laptops on this list, it still offers solid performance and features for its price point. The small storage capacity may be a concern for some, but the ability to add more storage with an additional drive can help alleviate this issue.

NO 3

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Acer Aspire 5 Slim

Specifications:

4GB RAM

128GB internal storage

15.6 inches screen

Dual-core processor

USB 3.1, 2.0, and HDMI ports

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Pros
  • Backlit keyboard
  • Full HD display
  • Battery life of 7.5 hours
  • Easy to upgrade RAM
  • Affordable price
  • Fingerprint scanner
  • Does not overheat
Cons
  • The keyboard is not very appealing
  • Old design
  • Bulky

4. Lenovo ThinkPad X1 Carbon Gen 9

Lenovo ThinkPad X1 Carbon Gen 9, The most portable laptop for digital marketing

The Lenovo ThinkPad X1 Carbon laptop is among the few laptops for marketing work that features a carbon fiber body, making it among the most durable and ultraportable laptops for digital marketers. It comes with HDMI 2.0, SIM card, Thunderbolt, and Type-A 3.2 ports while using a Core i5 processor with a greater processing speed. Other laptop features on this model include 16 GB of RAM and a 64-bit display.

Processor: The Lenovo ThinkPad X1 Carbon Gen 9 is equipped with an 11th Gen Intel Core i7 processor, which has a base clock speed of 2.8 GHz and can turbo boost up to 4.7 GHz. This powerful processor ensures that the laptop can handle even the most demanding marketing tasks with ease.

RAM: The laptop comes with 16GB of DDR4 RAM, which is more than enough for most marketing professionals. This ensures that the laptop can multitask efficiently and smoothly.

Storage: The Lenovo ThinkPad X1 Carbon Gen 9 features a 512GB solid-state drive (SSD), which provides fast boot times and application launches. It also ensures that marketing professionals can store their large files and projects with ease.

Graphics: The laptop has integrated Intel UHD Graphics, which can handle basic graphic design and video editing tasks. However, for more demanding graphics tasks, marketing professionals may want to consider an external graphics card.

Overall, the Lenovo ThinkPad X1 Carbon Gen 9 is a top-of-the-line laptop that is ideal for marketing professionals who demand the best performance and features. Its powerful processor and ample RAM ensure that it can handle even the most demanding marketing tasks with ease, while its fast SSD ensures that files and projects can be stored and retrieved quickly. While the integrated graphics may not be sufficient for some, the laptop’s overall performance and features more than makeup for it.

NO 4

Lenovo ThinkPad X1

Specifications:

  • Core i5 processor
  • 256GB internal storage
  • 14 inches screen
  • Intel Iris Xe Graphics coprocessor
  • 1920×1200 display

Last update on 2024-03-24 / Affiliate links / Images from Amazon Product Advertising API

Pros
  • Comfortable keyboard and smooth touchpad
  • 6-9 hours battery life
  • Great display for design work
Cons
  • Not possible to upgrade the RAM

5. HP Pavilion Aero 13

HP Pavilion Aero 13, The best digital marketing laptop for video editing

The HP Pavilion Aero 13 is an ideal powerful laptop for a busy digital marketer. It has all the features that a media marketing executive who deals a lot with video desires. This laptop is famous not just because of its superior performance but also because it is light with a powerful battery and gaming capabilities.

Priced moderately, the Aero 13 is one of the best laptops for digital marketing beginners and students. The graphics card unit also works with an eight-ore AMD processor for more intense multimedia needs. Its ability to work as a working and gaming laptop alike will be appealing to many users.

Processor: The HP Pavilion Aero 13 is equipped with an AMD Ryzen 7 5800U processor, which has a base clock speed of 1.9 GHz and can turbo boost up to 4.4 GHz. This powerful processor ensures that the laptop can handle even the most demanding marketing tasks with ease.

RAM: The laptop comes with 16GB of DDR4 RAM, which is more than enough for most marketing professionals. This ensures that the laptop can multitask efficiently and smoothly.

Storage: The HP Pavilion Aero 13 features a 512GB solid-state drive (SSD), which provides fast boot times and application launches. It also ensures that marketing professionals can store their large files and projects with ease.

Graphics: The laptop has integrated AMD Radeon Graphics, which can handle basic graphic design and video editing tasks. However, for more demanding graphics tasks, marketing professionals may want to consider an external graphics card.

Overall, the HP Pavilion Aero 13 is an excellent laptop for marketing professionals who require portability and performance. Its powerful processor and ample RAM ensure that it can handle even the most demanding marketing tasks with ease, while its fast SSD ensures that files and projects can be stored and retrieved quickly. While the integrated graphics may not be sufficient for some, the laptop’s overall performance and features more than makeup for it.

NO 5

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HP Pavilion Aero 13

Specifications:

  • 8GB RAM
  • Backlit keyboard
  • A long-running battery that can support up to 10 hours of work

Last update on 2024-03-24 / Affiliate links / Images from Amazon Product Advertising API

Pros
  • 8GB RAM
  • Backlit keyboard
  • A long-running battery that can support up to 10 hours of work
  • 512GB hard drive
  • 13.3 inches screen
  • Superior graphics for design and gaming
  • Affordable
  • Lightweight
  • Great performance
  • Keyboard easy to use
  • Durable
Cons
  • MicroSD port missing

6. MacBook Air with M2

MacBook Air (M2), The best marketing laptop for internal storage

The Apple MacBook Air with M2 is way faster than the previous models in this line. With approximately 18 hours of battery life, it can last all day without slowing down. The 2022 version has more advanced features than its predecessor, supporting a wide range of digital marketing operations. But this improved functionality comes with a high price tag.

Processor: The Apple MacBook Air with M2 is expected to come with Apple’s new M2 chip, which is expected to be a more powerful version of the M1 chip found in the current MacBook Air. The M2 chip is expected to have an improved CPU and GPU, as well as improved energy efficiency.

RAM: It is rumored that the MacBook Air with M2 will come with 16GB of RAM, which is more than enough for most marketing professionals. This ensures that the laptop can multitask efficiently and smoothly.

Storage: The laptop is expected to come with a range of storage options, from 256GB to 2TB. This will provide ample space for marketing professionals to store their files and projects.

Graphics: The MacBook Air with M2 is expected to come with an improved graphics card that can handle basic graphic design and video editing tasks. However, for more demanding graphics tasks, marketing professionals may want to consider an external graphics card.

Overall, the MacBook Air with M2 is expected to be an excellent laptop for marketing professionals who require portability and performance. Its powerful M2 chip and ample RAM ensure that it can handle even the most demanding marketing tasks with ease, while its fast and spacious storage ensures that files and projects can be stored and retrieved quickly. While the integrated graphics may not be sufficient for some, the laptop’s overall performance and features are expected to be impressive.

NO 6

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MacBook Air with M2

Specifications:

  • 13.6 inches
  • 1080-pixel Facetime camera
  • 512 GB data storage
  • 8 GB RAM
  • 2.7 pounds

Last update on 2024-03-24 / Affiliate links / Images from Amazon Product Advertising API

Pros
  • Portable
  • Backlit keyboard
  • 18 hours of battery life
  • Comfortable and easy to use
Cons
  • Expensive
  • Heats up after extended hours of use

7. Lenovo IdeaPad Slim 5i

Lenovo IdeaPad Slim 5i, The sleekest laptop for digital marketing

The Lenovo Ideapad Slim 5i is an attractive laptop that features a sleek design that can lie flat at 180 degrees. Created for busy people like marketing managers, it has an excellent keyboard that is easy to use in even the most uncomfortable circumstances.

The Intel quad-core processor helps you load programs faster. It is also useful for its fast charging capabilities and slim design, making it highly portable without being too pricey. The level of power consumption on this laptop also won’t strain the battery, helping you manage all your digital marketing needs.

Processor: The IdeaPad Slim 5i comes with an 11th Gen Intel Core i5 processor with a clock speed of up to 4.2GHz. This ensures that the laptop can handle demanding marketing tasks with ease.

RAM: The laptop comes with 8GB DDR4 RAM, which should be sufficient for most marketing professionals. However, if you need more, it can be upgraded up to 16GB.

Storage: The IdeaPad Slim 5i comes with a 512GB SSD, which provides fast storage for your files and projects. This ensures that you can access your data quickly and efficiently.

Graphics: The laptop comes with an NVIDIA GeForce MX450 graphics card with 2GB GDDR5 memory. This is suitable for basic graphic design tasks and video editing. However, for more demanding tasks, an external graphics card may be necessary.

Overall, the Lenovo IdeaPad Slim 5i is a great laptop for marketing professionals who need a powerful and reliable machine. Its fast processor and ample RAM ensure that it can handle demanding marketing tasks with ease, while its fast and spacious storage ensures that files and projects can be stored and retrieved quickly. The included graphics card is suitable for basic graphic design and video editing tasks. However, for more demanding tasks, an external graphics card may be necessary.

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Lenovo IdeaPad Slim 5i

Specifications:

  • Core i5 processor
  • 8GB RAM upgradable up to 24GB
  • 15.6 inches screen
  • 256 GB hard drive, plus it is extendable
Pros
  • Backlit keyboard
  • Fingerprint scanner
  • Good battery life
  • Expandable storage and RAM
Cons
  • Heats up fast
  • Poor display

8. Microsoft Surface Pro 6

Microsoft Surface Pro 6, The best convertible laptop for digital marketing

The Microsoft Surface Pro 6 is among the most versatile laptops a digital marketer can ever have. With anticipated meetings with clients and other note-taking tasks, this great laptop makes it easy for you to enjoy extended use as a tablet.

You can use the included Surface stylus pen to take notes during meetings, and then you can convert the tablet back to a laptop to continue working on your digital marketing campaigns, making it the best cheap laptop for people who want something more versatile.

Processor: The Surface Pro 6 is powered by an 8th Gen Intel Core i5 processor, with a base clock speed of 1.6GHz and a boost clock speed of up to 3.4GHz. This ensures that the laptop can handle most marketing tasks with ease.

RAM: The laptop comes with 8GB of DDR4 RAM, which should be sufficient for most marketing professionals. However, if you need more, it can be upgraded to 16GB.

Storage: The Surface Pro 6 comes with a 256GB solid-state drive (SSD), which provides fast storage for your files and projects. This ensures that you can access your data quickly and efficiently.

Graphics: The laptop comes with an integrated Intel UHD Graphics 620 GPU, which is suitable for basic graphic design tasks and video editing. However, for more demanding tasks, an external graphics card may be necessary.

Overall, the Microsoft Surface Pro 6 is a great laptop for marketing professionals who need a portable and powerful machine. Its lightweight design and long battery life make it ideal for use on the go, while its fast processor and ample RAM ensure that it can handle most marketing tasks with ease. The included graphics card is suitable for basic graphic design and video editing tasks. However, for more demanding tasks, an external graphics card may be necessary.

NO 8

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Microsoft Surface Pro 6

Specifications:

  • Intel Core i5 processor
  • 8GB RAM
  • 256GB disk drive
  • 2736×1824 pixels display
  • 1.70ibs
Pros
  • Face scanner
  • Excellent battery life, lasting over 10 hours
  • Lightweight
  • Fast
Cons
  • Expensive, costing approximately $1000
  • Good battery life

9. MacBook Pro 13-Inch (2022)

MacBook Pro 13-Inch (2022), The fastest laptop for digital marketing

Another Apple Macbook option, the MacBook Pro 13-Inch (2022) is the first Apple laptop equipped with M2 technology, offering more power without using as much battery energy. With 256GB expandable storage and 8GB expandable RAM, it offers excellent performance, especially for marketers who also handle photo and video editing tasks. It is super fast and able to handle multiple tasks without issues comfortably.

Processor: The MacBook Pro 13-inch (2022) is powered by the Apple M1 Pro or M1 Max chip, depending on the configuration. The M1 Pro has an 8-core CPU with a 16-core Neural Engine, while the M1 Max has a 10-core CPU with a 32-core Neural Engine. This ensures that the laptop can handle even the most demanding marketing tasks with ease.

RAM: The laptop comes with 8GB, 16GB, or 32GB of unified memory, depending on the configuration. This provides ample space for running multiple applications at the same time, making it ideal for multitasking.

Storage: The MacBook Pro 13-inch (2022) comes with 256GB, 512GB, 1TB, 2TB, or 4TB solid-state drive (SSD), depending on the configuration. This provides fast storage for your files and projects, ensuring that you can access your data quickly and efficiently.

Graphics: The MacBook Pro 13-inch (2022) comes with either an 8-core or 14-core GPU, depending on the configuration. This ensures that the laptop can handle even the most demanding graphic design and video editing tasks with ease.

Overall, the MacBook Pro 13-inch (2022) is an excellent laptop for marketing professionals who require a reliable and powerful machine. Its high-performance processor and ample RAM make it ideal for multitasking, while its fast storage ensures that you can access your data quickly and efficiently. The included GPU is powerful enough to handle even the most demanding graphic design and video editing tasks, making it an excellent choice for marketing professionals who require a high-performance machine.

NO 9

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MacBook Pro 13-Inch

Specifications:

  • 13.3 inches screen
  • 2560×1600 display
  • 8GB RAM
  • 2 Thunderbolt ports
Pros
  • Over 15 hours of battery life
  • Great display
  • M2 chip
  • Great video processing capabilities
Cons
  • Expensive
  • Poor quality webcam

10. ASUS ZenBook 13

ASUS ZenBook 13, The best digital marketing laptop for multitasking

ASUS ZenBook 13 is among the best choices for marketing professionals with a budget of less than $900. With 13.3-inch screen size and 1920×1080 pixel display, it can perform most marketing tasks well. However, it might not be the best laptop option for professionals who spend most of their time typing.

Processor: The ASUS ZenBook 13 is powered by an 11th-generation Intel Core i5 or i7 processor, depending on the configuration. This provides plenty of power for running multiple applications at once, making it ideal for multitasking.

RAM: The laptop comes with 8GB or 16GB of DDR4 RAM, depending on the configuration. This provides ample space for running multiple applications simultaneously, ensuring smooth and efficient performance.

Storage: The ASUS ZenBook 13 comes with a 512GB or 1TB solid-state drive (SSD), depending on the configuration. This provides fast storage for your files and projects, ensuring that you can access your data quickly and efficiently.

Graphics: The laptop features Intel UHD graphics or NVIDIA GeForce MX450 graphics, depending on the configuration. This ensures that the laptop can handle even the most demanding graphic design and video editing tasks with ease.

Overall, the ASUS ZenBook 13 is an excellent laptop for marketing professionals who require a powerful and reliable machine. Its high-performance processor and ample RAM make it ideal for multitasking, while its fast storage ensures that you can access your data quickly and efficiently. The included graphics card is powerful enough to handle even the most demanding graphic design and video editing tasks, making it an excellent choice for marketing professionals who require a high-performance machine. Additionally, the sleek and portable design of the ASUS ZenBook 13 makes it a great choice for professionals who need to work on the go.

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ASUS ZenBook 13

Specifications:

  • 8 GB RAM
  • WiFi support
  • Intel Core i7 processor
  • 1920×1080 pixel display
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Pros
  • OLED display
  • Long-running laptop battery
  • Lightweight
  • Face recognition technology
Cons
  • Bad speakers
  • Lacks Thunderbolt 3 port
  • Keys are close together hence giving a poor typing experience
  • It is not possible to upgrade RAM

11. Dell Latitude 7420

Dell Latitude 7420 (2.89IB), The costliest laptop for digital marketing under $3,000

When we talk about expensive laptops for digital marketing, it is essential to note that there are laptops that go for over $5,000. As a digital marketing executive, you do not need to go over $3,000 unless you are looking for luxury.

In this case, Dell Latitude 7420 will be ideal for people who can afford to spend a little extra. It has specifications similar to the Lenovo ThinkPad X1 Carbon but is a bit heavier. Since it is made with carbon fiber, it is very durable and suitable for travel purposes.

Processor: The Dell Latitude 7420 is powered by an 11th-generation Intel Core i5 or i7 processor, depending on the configuration. This provides plenty of power for running multiple applications at once, making it ideal for multitasking.

RAM: The laptop comes with 8GB or 16GB of DDR4 RAM, depending on the configuration. This provides ample space for running multiple applications simultaneously, ensuring smooth and efficient performance.

Storage: The Dell Latitude 7420 comes with a 256GB, 512GB, or 1TB solid-state drive (SSD), depending on the configuration. This provides fast storage for your files and projects, ensuring that you can access your data quickly and efficiently.

Graphics: The laptop features Intel UHD graphics or NVIDIA GeForce MX450 graphics, depending on the configuration. This ensures that the laptop can handle even the most demanding graphic design and video editing tasks with ease.

Overall, the Dell Latitude 7420 is an excellent laptop for marketing professionals who need a reliable and high-performance machine. Its powerful processor and ample RAM make it ideal for multitasking, while its fast storage ensures that you can access your data quickly and efficiently. The included graphics card is powerful enough to handle even the most demanding graphic design and video editing tasks, making it an excellent choice for marketing professionals who require a high-performance machine. Additionally, the Dell Latitude 7420’s sleek and professional design makes it a great choice for professionals who need to work in client-facing environments.

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Dell Latitude 7420

Specifications:

  • Intel Core i7 processor
  • 16GB RAM
  • 256 GB
  • 1920×1080 pixel display
Pros
  • Durable
  • Long battery life
  • Great performance
Cons
  • Noisy
  • Expensive

What Should You Consider When Buying Laptops for Marketing Professionals?

If you want to grow and thrive in your career as a digital marketing executive, you must invest in a good laptop that can get the work done faster and more efficiently. These key factors will help you get the most value from whatever of the laptops for digital marketing you choose.

1. Good Battery Life

Maybe you are used to a 3-4 hour battery life on your laptop, but what if someone told you that Dell laptops could last over 17 hours on a full charge? Battery life is crucial for digital nomads who are always on the move. While smartphones support most digital marketing efforts, laptops for digital marketing need longer battery life to keep them working in transit.

The laptop battery timing should be extensive enough to work for all your tasks while lasting when you bring it to more places. Longer battery life is essential for destination marketers who keep traveling to review new places and restaurants. The power consumption level can be high if you use more programs, so a battery that can last a while is always ideal.

2. Compatibility With Digital Marketing Tools

As a marketer, you are as good as the tools you use. There are plenty of marketing tools you need to use every day, and your laptop for digital marketing should be able to accommodate those tools. Apart from that, you need to be able to operate design software without any hitches with a versatile laptop that includes the proper operating system for your use.

Even if another team member is handling the design work, you will receive a file in an AI or PSD format and will need to review and give feedback. Look for these specifications to ensure your new laptop for digital marketing can comfortably operate Adobe applications and other marketing functions:

  • The latest operating system.
  • Intel Core i7 processor or Mac OS X v10.7.
  • 64-bit resolution and 8GB RAM.
  • 1280×900 HD IPS display.
  • Internet connectivity.

3. Processor Speed

Digital marketing tasks are usually time-bound. You need to tap into a trend as soon as possible and make an impact. Whether it is breaking news, an algorithm update, a hashtag challenge, or a meme doing the online rounds, you always need to seize the opportunity fast. This quick response is only possible if your laptop is equally as fast. Also, you will be handling multiple tasks consecutively most of the time.

A laptop that can stream a video on YouTube while also rendering videos and downloading Facebook insights is desirable. Ideally, a processor speed of 3.0 GHz should be able to perform most digital marketing tasks. Intel Core processors can also include at least four cores, although an eight-core unit may provide more support. The best laptop for digital products should be capable of keeping all your programs running.

4. Internal Storage Capacity

You will handle more than emails and word-processing files as a digital marketer. Photos and videos have taken center stage in modern digital marketing campaigns. So the best laptop is the one that can handle all your storage needs. You will require cloud storage for your digital asset management projects.

Your laptop also needs enough of a hard drive with room and space to accommodate your daily workload. Your work involves lots of data, and your computer should have enough storage capacity to handle it. Get a laptop with expandable internal storage capabilities to help you store all your content.

5. Affordability

You don’t have to own the most expensive laptop to be a successful marketer. Even as an executive, you can find an affordable laptop that can handle your marketing needs. You can get a computer with good specifications for marketing for as low as $603. While it is essential to look for a budget-friendly laptop for digital marketing, you need to focus more on the laptop’s functionality and performance first.

There is no need to buy a cheap laptop that cannot do the job unless it is a temporary measure as you plan to upgrade. Again, laptop manufacturers keep updating their features to cater to changing needs. You also do not want to keep using an old laptop with an outdated look, software, and limited functionality. Always upgrade to the newest version when it becomes available.

6. Security

Marketers deal with a lot of data. Some of this data belongs to clients, and other data contains market insights and strategies. Protecting the data and privacy of clients is a necessity in today’s industry. Get a laptop that safeguards your privacy and your client’s data. In the past, people relied on passwords to lock their laptops. In this era of sophisticated technology, a fingerprint reader and face scanner can keep your business laptop safer than a password.

7. Easy Data Transfer

On a typical day, a digital media marketing executive will transfer lots of photos and video clips from one gadget to the other. These designs are either destined for social media, websites, or print content.

Whether they are branding materials or promotional materials, you will find yourself routinely transferring data from your laptop to another device, a printer, or an external storage device. All your data is only helpful if you can share it with the right people. Ensure your new marketing laptop has the following connectivity ports;

  • LAN
  • USB, especially a USB Type C port
  • VGA
  • HDMI
  • Headphone or audio jack
  • Memory card reader
  • Mic ports
  • Thunderbolt

These ports will facilitate communication between smartphones, projectors, printers, television sets, audio/visual devices, and external storage and communication devices.

8. Operating System

As a digital marketer, your laptop needs to handle word processing tasks, social media and website management, and graphic/video processing jobs. Many people believe that iOS is best suited for these tasks, but even a Windows XP laptop can do a great job nowadays.

Apple laptops may be a bit pricey, but they can integrate with other Apple gadgets. Do not limit yourself, as you can also explore other Windows laptops that operate at the same performance at a lower price.

There are also Chromebook laptops that come at a lower price. However, the size, limited speed, and incompatibility with digital marketing and design software programs make them unsuitable for the work. Nevertheless, a Chromebook will do well if your work revolves around social media management and campaigns. But it is still not enough of an operating system for most needs.

9. Durability

A digital marketer juggles many tasks, so the laptop you use should fit within your busy schedule. It should endure long travels, harsh weather, and most of all, stay put when working under pressure. Get a study laptop but remember to upgrade when a newer version becomes available.

Final Thoughts

You need to look at various features when shopping for a laptop for your marketing work needs. While the brand does not matter, MacBook, Dell, and Lenovo have some superior features to support your marketing needs.

But your daily schedule will play a big part in determining which laptop is best for you. If most of your work involves browsing and updating social media accounts or analyzing trends without doing anything too intensive, a simple Chromebook will do.

If your day revolves around researching and writing, the Lenovo ThinkPad X1 Carbon is your best laptop. If you deal with a lot of photo and video processing, go for a MacBook or HP Pavilion. For marketing executives who do everything, you need a laptop that can do everything, and the latest MacBook Pro 13 will do it for you.

Frequently Asked Questions

1. How Much Should I Budget for a Digital Marketing Laptop?

Nowadays, you can get new laptops for as cheap as $300. These low-price laptops can do basic tasks like typing, everyday communication, and social media. However, investing in a laptop that can do the work quickly and can handle more intensive tasks is necessary for a marketing executive.

A computer with superior graphic interphase and clear display will go a long way in ensuring the work you produce is of high quality. When budgeting for your laptop for digital marketing, plan to spend about $900-$3,000. Also, always go for the latest version of your preferred laptop.

2. What Are the Best Laptops for Marketing Students?

A marketing student will mainly spend their day researching and typing. Sometimes the student may need to complete small design work and data analysis tasks that demand a laptop with superior features. It is advisable to buy a cheaper laptop since they will not use it for long.

When they start meeting clients and handling marketing projects, they can upgrade to a newer and more powerful model. A laptop between $300 and $600 is a good start, but you can also get laptops below $200.

As your marketing needs grow, you will need to buy a more expensive laptop to handle the new tasks you want to complete while also being able to get to different places for work and study. Apart from the price, portability is an essential factor to consider.

3. Is a Chromebook Good for Digital Marketers?

A marketing student or entry-level digital marketer could think that a Chromebook is an excellent entry-level laptop for marketing. However, while this is a cheap laptop for starters and is often easy to use, it may not be the best laptop for marketing professionals. The reason is that a Chromebook is only compatible with Android apps.

As a digital marketer, you need various software programs to complete your work successfully, including superior design software that is more powerful than what an Android app can provide.

Nevertheless, if your work is limited to research, social media management, emailing, and content marketing, you can consider a Chromebook based on its affordable price, great battery life, and portability. Its battery can last for about 14 hours on a full charge, plus it boots very fast and has good security features.

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