Did You Know That Most Dental Practices WebSites Are Basically Just A Flashy Digital Brochure?
(Yep – even the fancy-looking one you probably dropped some decent cash on…)
You’re probably a decent salesperson…right?
BUT – your site isn’t. 🙁
Even if you’re good at generating traffic, once you push them to the “anti-sales department” (A.K.A. – your site) and they leave, that’s it…
They’re gone (along with your chances of turning them into a customer).
That’s because DENTAL PRACTICES WEBSITES AREN’T DESIGNED TO SELL.
It provides some great FREE content (like a brochure) without any strong guidance or buttons telling them where to go next. Or, even if you do have strong calls to action on your site, there are just too many possible choices of where they could click.
If they don’t know where to go, they’ll leave your site, and you have NO way to follow up with them.
A sales funnel is a marketing “tool” that offers a more straightforward path for customers looking at your products or services online. It has been found to be quite effective in changing a cold lead into a warm lead that is more likely to convert. While sales funnels are not a new concept, the ClickFunnels software that is now in use has taken the marketing industry by storm and has played a critical part in the increase in dental practice income.
The greatest approach to achieve genuine practice development is to build ClickFunnels for dentists. Funnels alleviate the time and expense issues with traditional practice building by more efficiently targeting prospects, automating and optimizing much of the interest, decision-making, and action-taking process, and doing it at a fraction of the cost of long-term and sustainable building. To put it another way, funnels are better and more efficient.
Why Should Dentists Use ClickFunnels?
Getting leads and closing sales is the key to development and success in any business.
Dental businesses are no exception, and ClickFunnels for dentists makes generating leads, more patients, and increased visibility a breeze.
What Can Dentists Do With ClickFunnels?
Dentists have jumped on the ClickFunnels trend, and they’ve had a lot of success with it.
You have the authority to engage with your potential patients and guide them via a regulated sales platform that is clear, easy, and impossible to refuse when you use ClickFunnels for dentists. Other advantages of ClickFunnels for dentists that dentists may make use of include:
- Attract Leads with Digital Marketing
It is critical to have a means of getting the word out about your clinic in order to have successful ClickFunnels. Thanks to digital marketing, reaching out to new clients and generating leads has never been easier. There are many fantastic advertising resources on the internet, but some are more effective than others. These two have proven to be game-changers in the advertising industry:
- Facebook Ads
- Google Ads
You must only advertise your practice in your business’s area when using ad giants like these. These platforms are a fantastic location to start your web campaign to promote your services; purchasing ad space will assist in attracting leads into your sales funnel.
- Make Attractive Landing Pages
Because first impressions count, creating a polished and professional landing page is essential for a successful sales funnel.
Your landing page should be visually appealing but have only a few elements, the most essential of which is a free or reduced service in return for an email or phone number. Survey funnels are the most popular and common format for ClickFunnels for dentists. Survey funnels allow you to gather information about leads so you can figure out what your visitors want in a dentist and what services they want. The typical survey funnel has two pages: a squeeze page and a thank you page.
- Page Squeeze
The squeeze page is the first thing your lead sees and is part of the sales funnel that entices them to visit your clinic through an offer or voucher.
It should ideally include professional, high-quality photos of your practice’s interior or happy patients to grab visitors’ attention, as well as unique incentives to persuade leads to schedule an appointment. Here are some of the most typical deals you’ll see on a dentist’s squeeze page:
- Cleaning your teeth for free
- Free dental implant evaluation
- Consultation is provided without charge
People enjoy getting free goods, which is why this voucher giveaway is such an important part of your dental clinic’s sales funnel. You may follow up and promote to your lead using the email or phone number supplied by the consumer, regardless of whether they commit right away or not.
- Thank You Page
Your lead will be sent to a thank you page after entering their contact information and claiming their coupon. This page may be as basic as saying “Thank you!” and then giving them information and directions on how to redeem their coupon. However, a thank-you page might also be used to try to upsell an extra service you provide for a one-time special price, such as 50% off their first check-up. This is a fantastic technique to transform a potential customer into a confirmed client before you ever meet them (more on upselling later).
Dentists frequently include a brief survey at the bottom of their thank-you page to gain a better understanding of how they may approach upselling for that patient in the future, as well as how to improve funnel techniques.
You may add the following questions to your survey:
- How frequently do you see the dentist?
- Do you have a dentist that you see on a regular basis?
- What is your major reason for not going to the dentist on a regular basis?
- Other Dental Services Can Be Upsold
ClickFunnels has already accomplished its primary goal of converting your prospect from a digital window shopper to a physical patient after they’ve visited your store.
This is when you enter the sales funnel and start adding value to your practice by upselling more services.
Patients who commit to frequent check-ups—ideally every six months—are the key to a successful dental practice. So, after you’ve provided the service promised on your voucher, aim to lock in your lead for future visits with services like:
- Cleaning your teeth on a regular basis is essential.
- Cavity filling
- Check-ups on your retainer
- Discounts for families
- Other significant dental treatments
Setting up a sales funnel may be a novel concept and a bit difficult for many dentists, especially if your specialty is oral health rather than web development. With their simple, easy-to-use marketing solution, ClickFunnels has thankfully reduced technical computer programming concerns.
When you combine ClickFunnels for dentists with your marketing methods, you’ll be able to create and personalize a user-friendly landing page that has been shown to increase dental income and bring in prospects that can easily be turned into long-term patients. If you’re not sure if a ClickFunnels account is suitable for your practice, take advantage of this two-week free trial to see how this platform has helped the dentistry sector grow.